January 2022 - Match 2022
UX Designer, UI Designer
Figma, Adobe Illustrator
Salsa and Beer go to great lengths in offering every client the best product, service, and experience in our cuisine and brand. They serve high-quality authentic Mexican food from Jerez Zacatecas. They have four locations in the San Fernando Valley. They have three locations in the city of North Hollywood and one in Lake Balboa.
The original website is not following the accessibility guidelines, it’s not responsive, and the design needs to upgrade.
Redesign the original website by following the accessibility guidelines, being responsive, and reorganizing the layout with a new style guide to engage more users and be user-friendly.
Reviewed Salsa & Beer desktop and mobile experience.
Salsa & Beer doesn't follow the correct UI elements like spacing, leading, hierarchy, and color contrast. For example, the colors on the site it doesn't pass the web content accessibility guidelines.
They are not using the appropriate minimum body text size. They are using 12px instead of 16px.
Their content is hard to see on mobile view because it’s not responsive.
With a competitive analysis, we can establish what makes our product or service unique.
User personas help to shape product strategy and main points. Here we present two user personas which is describing the needs of our target user.
This is a visual map of the pages for the new website design.
Organized all the pages based on the site map, and began to build desktop and mobile mid-fidelity wireframes.
Style tile is an essential part of a project as it helps create a standardized system of colors, fonts, buttons, and many other components that will be combined and displayed on users screens. I went for a modern and friendly design look, so users can feel welcome and comfortable.
After designing my mid-fidelity wireframes & style tile. I moved on to my high fidelity screens with real content, color, icons, and imagery. Here are some screens of the new design and updates.
This project is continuing, but I challenged myself to think deeply about how I can make this website visually appealing and user-friendly.The next step is to come back to do some user testing to get feedback on the recent prototype.